How to Succeed in Business by Really Trying (and Imagining)

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A few weeks ago, I wrote about a New York Times article that discusses the ways in which several graduate business schools are attempting to integrate creativity and critical thinking into their curricula. We can now happily add the University of Michigan’s Ross School of Business to the list! An article by Terry Kosdrosky for the Ross School’s Web site spotlights “Leading Creativity and Innovation,” a popular course taught by Professor Jeff DeGraff. Kosdrosky explains,

“With corporate budgets tight and customers ever more demanding, C-level executives are looking for self-starting leaders with imagination—the kind of imagination that transcends expectations.”

Indeed! So how does DeGraff’s course respond to this pressing need in the business world? Continue reading